In this 3 hour workshop together we will answer this question: "What is your company mantra?" What 2 to 4 word phrase describes your company’s mission? That’s a tough question. REPEAT AFTER ME: YOUR COMPANY NEEDS A MANTRA! SIMPLE, POSSIBLY PROFANE, AND ALWAYS MEMORABLE, A GOOD MANTRA BOTH GUIDES YOUR STRATEGY AND SAYS EVERYTHING ABOUT YOUR CULTURE. AN OVERVIEW OF THE BEST - AND WHAT'S WRONG WITH THE REST. BENEFITS: Round up your private or company event + Distill the essence of your group + Write your own motivational message and mojo mantra + Create a long lasting impression and memory of your private or company event.
In this 3 hour workshop together we will answer this question: "What is your company mantra?" What 2 to 4 word phrase describes your company’s mission? That’s a tough question. REPEAT AFTER ME: YOUR COMPANY NEEDS A MANTRA! SIMPLE, POSSIBLY PROFANE, AND ALWAYS MEMORABLE, A GOOD MANTRA BOTH GUIDES YOUR STRATEGY AND SAYS EVERYTHING ABOUT YOUR CULTURE. AN OVERVIEW OF THE BEST - AND WHAT'S WRONG WITH THE REST. BENEFITS: Round up your private or company event + Distill the essence of your group + Write your own motivational message and mojo mantra + Create a long lasting impression and memory of your private or company event.
CREATE A POWERFUL MEMORABLE MOJO MANTRA
SIMPLE, POSSIBLY PROFANE, AND ALWAYS MEMORABLE, A GOOD MANTRA BOTH GUIDES YOUR STRATEGY AND SAYS EVERYTHING ABOUT YOUR CULTURE. AN OVERVIEW OF THE BEST—AND WHAT'S WRONG WITH THE REST.
What is your company mantra? add a little mojo to your life via a catchy and inspirational mantra, What 2 to 4 word phrase describes your company’s mission? That’s a tough question. I asked myself the same question…..what is Kara Johnstad's mantra, what is our mission? Often I’ve agonized over heady questions like these, but in this case, our mantra came to mind in 15 seconds:
Voice Your Essence
"Mantra" is a Sanskrit term; traditionally concentration aids given by Hindu gurus to devotees, mantras are words or phrases repeated to facilitate transformation.
In business, a mantra is akin to a motto, albeit more fundamental to a company's internal purpose than simply a marketing slogan. It's concise, repeatable, and core to a company's existence.
"Think different." "Don't be evil." For some of the world's most innovative companies, mantras become a rallying point for employees and customers.
The key is simplicity. "Create a mantra of two or three words," author and former Apple evangelist Guy Kawasaki instructed at the most recent Inbound Marketing Summit in Boston. "Make it short, sweet, and swallowable."
Mantras are not mission statements, though they're often confused with the cumbersome paragraphs of platitudes generated at corporate retreats involving trust falls. When asked for their company mantras for this story, over 100 business owners, from startups to energy companies to retailers, submitted gobbledygook claiming to be mantras.
In business, a mantra encapsulates or fully describes a company mission statement in a succinct and memorable way. According to Tim Berry in “Mantra, Mission Statement or Vision,” some businesses use mantras as their mission statements.
BENEFITS
ROUND UP YOUR PRIVATE OR COMPANY EVENT
DISTILL THE ESSENCE OF YOUR GROUP
WRITE YOUR OWN MOTIVATIONAL MESSAGE and MOJO MANTRA
CREATE A LONG LASTING IMPRESSION AND MEMORY OF YOUR PRIVATE OR COMPANY EVENT
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